Tell YOUR Story
NB Digital Marketing Services is a Grassroots Service in Canberra to help Small Businesses have a Digital Presence and to Connect & Engage with their Customers/Clients.
I do this by helping find your Brand, your Voice, YOUR Story with focus on Quality whilst being Professional and Affordable.
Everybody has a Story and I want to help you Tell YOUR Story Authentically and Communicate it through your Choices in your Digital Media & Social Media.
I offer a range of Services: Consultation, Art Direction/Co-ordination, Copywriting including SEO, Short Videos, Social Media Management and More.
Please Feel Free To Explore What I Can Offer Your Business
About Me
Hi, I’m Nathan, I have a background in Storytelling, Customer Support, Hospitality, Admin and I have a Bachelor of Arts.
I have also done many courses over the years in Writing, Acting, Theatre, Digital Media, Digital Marketing to name a few.
I understand Story Structure and Emotional Connection in Media through things like: Words, Images, Video, Music, Colours, Fonts, Spacing and more.
These are Key in helping you with your Digital Media & Social Media in Telling YOUR Story.
FAQs
-
When we are Authentic we Connect with people on an Emotional level. Our Story allows us to be Authentic.
It gives our Business a face and personalizes it. Which allows Customers/Clients to Emotionally Invest in our Business.
Small Businesses are more than just numbers. It’s about people and the Relationships we form.
Telling our Story allows us to form and retain those Relationships. -
You don’t have to disclose or reveal anything you don’t feel comfortable with the public knowing. YOUR Story is up to you and is More than just your Bio.
When it comes to Digital Media & Social Media we ARE Telling our Story whether we’re aware of it or not. ALL of our Digital Choices have to do with our Likes and Dislikes.
The WHY of those Likes and Dislikes IS our Story. What I do is bring YOUR Story out in YOUR Digital Choices so You are Authentic. YOUR Business is Authentic. -
Small Businesses are all about Quality and People. The Quality side are things like YOUR Skillset, Hardwork, Service, Drive, etc... The people side of things IS the Business.
People want to Connect with other people. It is about the Relationships with people. Personalising our Business creates Authenticity.
Authenticity allows for Emotional Connection which establishes Trust. When there is Trust between you and your Customers/Clients and they are Emotionally Invested there is Loyalty.
Loyalty not only will keep Customers/Clients coming back but can Encourage your Customers/Clients to Recommend your Business to those they Trust.
This ultimately will allow your Business to Grow. -
Rather than focusing on gimmicks, the latest tech and chasing number trends, building Trust takes time and effort. From our first meeting I am paying attention to you, finding out more about you and learning YOUR Story.
I am taking notes and asking questions to build a picture of you in your Business. I am finding your Brand, your Voice, YOUR Story.
Then I am finding ways to Tell YOUR Story that you are comfortable with. I am with you every step of the way to help your Business grow.
I want you to Emotionally Connect with your Clients/Customers. I want you to have your Customer’s/Client’s Loyalty.
The Quality of your Business is up to YOU. But the People side that’s up to US.
I want you to Succeed and will do my Best to find ways and Strategies to help your Business grow. -
If you’re happy with your Customers/Clients from Word of Mouth, that’s great. Maybe you genuinely don’t need my Services nor a Digital Presence.
But, there are still plenty of people out there who may not know of your Business who you COULD Connect with. There might be a completely Different Customer/Client base who COULD use your Business.
But if you don’t put your Business out there in the Digital World, how can you know?
Services
Consultation
We can meet Face to Face for a coffee/lunch to discuss Telling YOUR Story and ways to do that which you are comfortable with.
When we’ve had a few meetings we can have Online Sessions.
We can check in to see how your Business is going.
I can have sessions to implement or improve your Digital Media & Social Media.
I can offer Advice or Discuss whatever you Need Help with for your Digital Media & Social Media.
Social Media Management
I can help you set up or Manage your Social Media.
I can make sure you use the RIGHT Social Media for your Business.
I can do things like Polls, Posts, Questions, to create Community Engagement so you are Connecting with your Customers/Clients.
Art Direction/Co-ordination
I can Co-ordinate how the Direction of All your Digital Media & Social Media fits together and is Telling YOUR Story.
I can look at things like Words, Images, Colours, Fonts, Layout, Music, etc...
I can make sure that they are Authentic to you and your Business.
I can make sure that they put you in the Best place to Connect with your Customers/Clients.
Branding
I can find your Authentic Brand and your Authentic Voice to Tell YOUR Story.
Your Brand isn’t just your Product, it’s YOU and the Story YOU Bring to YOUR Business.
I can find ways to communicate your Brand so that you are Connecting with your Customers/Clients.
Copywriting & SEO
I can choose words Carefully that Suit you and your Business for your Digital Media & Social Media.
I can make sure that they contain Keywords for Search Engine Optimisation (SEO) and I can keep it Conversational, Clear and Easy to Follow.
I can make sure that they are Authentic and are Telling YOUR Story.
Analysis
I can have a look at what’s Working and what’s Not Working on your Digital Media & Social Media.
I can look at what could be Improved on, what can be Changed and what might need to be Removed.
Then I can find Strategies to help your Business Grow.
Short Videos
Not A Real Video.
But Yours Can Be.
I can use your Existing Footage to put together a Snappy Short.
These Shorts are 25 Seconds Max in Length.
In these Shorts there is Story Structure, Words and Music which can Connect with your Customers/Clients.
It is like a Mini Ad/Promo but Grassroots and Grounded with Focus on Quality.
These Shorts are Edited in a 1080 X 1920 Vertical Format for Phones.
They can be used on your Social Media & Digital Media to Drive people to your Business.
My Blog
Hi, Welcome to My Blog.
In this section I will post my thoughts on various topics that can help Small Businesses in terms of their Digital Marketing. Over time I will have an archive of posts, but for now here is my first post.
Thanks for reading.
5 Reasons WHY Restaurants, Cafes & Food Trucks Can Benefit From A YouTube Channel
Written by Nathan Bowen - April 2025
Instagram seems to be the GO-TO Social Media in the Food Industry as it’s a Snappy Visual Platform. But, so is YouTube!
Yes, YouTube is mostly videos and not mostly stills like Instagram is. But there are other benefits to attract new customers and keep your current customers engaged in YouTube.
1) Search
YouTube is a Search Engine so your Channel and content can be found there. But Google can also find your Channel and content. Which is a Cost-Effective form of advertising.
This means that you can use common Keywords for Organic SEO which your customers or future customers can use to find you rather than depending on ‘The Algorithm’. You can do this in your Descriptions, in your Titles and in your Hashtags.
Unlike Instagram, YouTube has a Higher Character limit in your Description (5000 Characters). So, you can pepper in more Keywords, links and write it in a conversational manner.
What’s important is YouTube allows people to find your business from your Choices of words. Especially, in your Descriptions.
2) Community
YouTube has a great engagement tool in the Community Tab. This is a separate part of your YouTube Channel where you have various ways to engage with, respond to and build your community.
You can do things like polls, you can open discussion with questions, you can preview a menu item with stills, you can show little snippets of a video, you can preview Shorts, Longer Videos or even have behind the scenes type stuff.
YouTube’s Community Tab allows you to do whatever is possible to engage with and build your community.
3) Shorts
Shorts are great for something fun, telling a little story, teasing a new menu item, doing little snippets very similar to Instagram, showing something that will draw customers or future customers to your business.
They don’t have to be Studio Quality, but they need to be Authentic, have good editing and above all be Short!
You can do up to 60 seconds with Third-party claimed content like a Song in it or up to 3 minutes without Third-party claimed content. But customers & future customers can lose attention quickly.
25 seconds is more than enough time to give a Taste of what your business is about. You can have a call to action to a phone number, an address, a link to your website, etc… You can even lead into a Longer Video should customers or future customers want to see more.
4) Longer Videos
You can do Longer Videos too. However long you want. Again, you don’t need Studio Quality but just like Shorts you need Authenticity and good editing.
Longer Videos give you the chance to maybe share something that you want to talk about for more than 3 minutes, maybe show how something is made without giving away the Secrets in your recipe, maybe you’d like to share the history of a recipe, maybe tell a longer story, maybe even do a Deep Dive into a Topic that you’re passionate about or even do a Special Live Stream of a Limited Event.
YouTube allows you to do whatever Long form content you want which is suitable for your business.
5) Adaptability
As mentioned above, YouTube has the option of BOTH Shorts & Longer Videos which gives you flexibility in your content. But, YouTube also has Adaptability.
YouTube gives you the ability to Change words in your Titles, in your Descriptions and your Hashtags. You can even Change your Thumbnails on Longer Videos.
Say you don’t like the words, you forgot a link, you want a different Thumbnail, you want to put in new Keywords, you want to try another title, etc...
YouTube allows you to Change these things and even experiment with what works and what doesn’t work.
At the end of the day, these are only just a few reasons why a YouTube Channel can be beneficial to Restaurants, Cafes and Food Trucks.
Yes, you’re busy running your business and you might not have time to run a YouTube Channel every day. But it is far better to have a YouTube Channel which has quality over quantity when it comes to content.
Fun Community Posts, responses to comments, consistent, well edited, authentic Long Videos or Shorts with strategic & conversational Keywords goes a long way. Especially, in connecting with your customers and future customers.
Ultimately, you want your business to be found, you want your customers to be engaged and keep coming back. YouTube will help with that and then some.
Reach Out
PO Box 5004
Braddon ACT 2612
“I want to grow. I want to be better. You grow. We all grow. We're made to grow. You either evolve or you disappear.”
— Tupac Shakur